Commercial and editorial Illustration involves
applying your creative and technical skills and
working closely client and designers. This course
explores professional practices in illustration
from reviewing and understanding a client brief,
to effective communication and problem solving,
and techniques for conveying concepts on behalf of
your client. Through exercises, assignments and
case studies you will learn how to navigate the
field as a professional illustrator, build a
personal brand to reach your audience, and
understand the implications of contract and
client-based work. This course allows for the
exploration and expansion of your personal
illustrative style, while also learning to be
responsive to client expectations, art direction
and feedback.
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