Creating value for businesses, whether large or
small, often starts with effective branding. This
course explores how to connect with consumers
through authentic brand strategy and storytelling.
Students will design cohesive visual identities,
crafting elements like logos, colour palettes, and
packaging, alongside non-visual components such as
taglines and tone. Through project-based learning,
you will build memorable, iconic brands while
effectively communicating their value. Using
design thinking, mood boards, and typographic
standards, develop your own distinct visual
language and compile them into a professional
visual standards guide. Prior experience with
Adobe Illustrator is required.
Material List: Be prepared for your
course. Download the material list to purchase
items before your first class.
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