Branding presents a consistent message or
personality to an audience, and represents the
what, how and why of a business. This course
introduces visual identity creation,
implementation and maintenance through
explorations of brand identity concepts and
principles. Research, assignments, critiques and
discussions encourage a holistic understanding of
a brand’s visual and corporate identity, and
demonstrates how a brand continues to grow.
Material List: Be prepared for your
course. Download the material list to purchase
items before your first class.
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